DAZN increases its monthly subscription by £6 to £7.99 as streaming service eyes breaking Sky Sports’ and BT Sport’s stranglehold of British boxing – with ongoing plans to expand into other sports in the UK
- DAZN will still offer ‘unprecedented’ value for money after putting the price up
- Streaming service launched in UK last December as part of a global expansion
- It has since been available for just £1.99 a month but is now £6 more at £7.99
DAZN insist they will still offer ‘unprecedented’ value for money after hiking their monthly subscription to £7.99 to mark the next phase of their British boxing coverage.
The streaming service launched in the UK last December, as part of a global expansion, and has since been available for just £1.99 a month.
Earlier this year, DAZN signed an exclusive deal with Eddie Hearn’s Matchroom, a partnership which began with a second series of Fight Camp over the summer.
DAZN insist they will still offer ‘unprecedented’ value for money after hiking their monthly subscription to £7.99, Joe Markowski (right), DAZN EVP, disclosed to Sportsmail
Joe Markowski, DAZN EVP, believes that represented ‘the perfect launch pad’ for the company, which continues with Josh Warrington’s rematch with Mauricio Lara on Saturday night.
From Tuesday, however the price for new customers in the UK and Ireland will rise to £7.99 (or €7.99), with existing subscribers moving on to the new deal between now and November 6.
‘That price point is a recognition and a doff of the cap for the fact that we’ve significantly increased our live sport and original content offer in the UK and Ireland, relative to when we launched in December,’ Markowski told Sportsmail.
‘We founded DAZN five or six years ago on the principle of making premium sport content more accessible for fans.
‘We wanted to deliver more value, more action and our price point in any market will always be reflective of that principle… as we step into the next phase of our British and Irish business, we’re committed to matching our content offer with a price point that serves fans with unprecedented value.’
DAZN has offered fights involving the likes of Canelo Alvarez, Billy Joe Saunders and Callum Smith to fans on these shores as it seeks to break the stranglehold of traditional broadcasters such as Sky Sports and BT Sport.
Earlier this year, DAZN signed an exclusive deal with Eddie Hearn’s Matchroom
‘Our launch in the UK has been much anticipated for us, for fans in the UK and for the market as a whole,’ Markowski added.
‘Our expectations have been met – and surpassed. We’ve had a great start… we’ve brought some of the biggest title fights in the last nine points to (fans) and the feedback and success we’re having in those early relationships with fans is very, very encouraging for us.
‘It makes us very confident that we’ve made the right decision… over the course of the five-year term, we’re excited about where we can take this.’
DAZN, which claims to be the ‘world’s first truly dedicated live sports streaming service’, has made no secret of its desire to expand beyond boxing in the UK.
It already owns the rights to Premier League and Champions League football in other countries and, though Markowski was tight-lipped about specific future plans here, he said: ‘We’ve got a track record of building multi-sport businesses in markets ranging from Canada to Germany, Italy, Japan – the list goes on.
DAZN offered fights involving the likes of Billy Joe Saunders (pictured) to fans on these shores
‘We’re clearly not a boxing broadcast business, we’re a sports broadcast business with a heavy investment and interest in the sport of boxing. That won’t be the case forever but right now we’re focused on maximising the value of what we have… the best offer of boxing content in the world.’
The service is currently available across digital devices but DAZN could one day become part of existing TV packages in the UK – as they already are in Germany and Italy.
‘We are not in the business of telling you as a sports fan where you should watch,’ Markowski added.
‘Those kind of deals, we’ll always to do if it increases our distribution and the accessibility for fans… we’re not in the process of discussing that in the UK at the moment, maybe that will be in our future.’