Craig Hill, owner of Landscapes for Learning Ltd, pitched to the Dragons hoping for a £50,000 investment in exchange for a 15 percent stake in his
Craig Hill, owner of Landscapes for Learning Ltd, pitched to the Dragons hoping for a £50,000 investment in exchange for a 15 percent stake in his business.
The company designs, manufactures and sources outdoor educational resources for children.
Mr Hill said of the inspiration for the company: “We are increasingly living in a society where children spend a large proportion of their time staring at a screen.
“My goal as a former teacher and father of three is to get children outside, exploring the world around them and experiencing life firsthand, whilst facilitating learning through play.”
He even invited the Dragons to test the products he had brought with him, including a seesaw, an offer which the five investors took him up on.
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He said: “My daughter had an accident where she fell into a fire. She sort of ran at me in flames and I had to put her out. Both my hands caught fire.
“That just ruined me, I couldn’t cope with it.
“She’s in good shape now, she’s bounced back. She takes pride in her scars.”
The Dragons were moved by Mr Hill’s story, and how he turned his life around to build a company that he said has turned over £185,000 since 2017 with a gross profit margin of around 49 percent.
Deborah Meaden and Jenny Campbell expressed their admiration for Mr Hill, but declined to make an offer, declaring themselves ‘out’.
Peter Jones countered Suleyman and Lalvani’s joint bid with an offer to invest the full £50,000 in exchange for 30 percent of the business.
Mr Hill opted to accept Jones’s offer and left the Den with the investment he had hoped for.
Lalvani said he was “so pleased” to see Mr Hill walk out of the Den with a deal.
You can watch Dragons’ Den on the BBC.