Elon Musk’s replacement as Twitter CEO has been revealed after he kept her identity a mystery in a viral announcement on Thursday.
Mr Musk, the world’s second richest man, has reportedly picked Linda Yaccarino – NBCUniversal’s head of advertising – to lead Twitter as he steps down, according to the Wall Street Journal.
Musk did not initially say exactly who the new recruit would be, revealing only that he was “excited to announce I’ve hired a new CEO of X/Twitter.”
He added: “She will be starting in -6 weeks!”
Musk has served as Twitter’s CEO since buying the company for around $44billion (£35.17billion) in October.
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The businessman added that he would help Yaccarino shift into the role, before becoming executive chairman and chief technology officer, “overseeing product, software & sysops.”
Twitter did not reply to a comment request on the developments.
The NBC heavyweight has been with her current company for over a decade, helping it launch the ad-supported Peacock streaming service.
Musk has maintained that once the right person was found to lead Twitter, he would step away from the day-to-day running of the social media network.
He previously reiterated his wish to leave the role earlier this year, and hoped to name a new boss “probably towards the end of the year”.
The 51-year-old asked Twitter followers whether he was the right person to continue leading Twitter in a December poll.
After users voted, he said: “I will resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software and servers teams.”
Musk had been under pressure to reach a resolution on Twitter, in order to focus on his other business ventures which had been suffering.
After he confirmed someone new would be taking over, shares at Tesla rose, after he had previously been accused of abandoning the car firm in order to take a bigger role in Twitter.
Dan Ives, from the investment firm Wedbush Securities, told the BBC that the move was “a major step forward with Musk finally reading the room that has been around this Twitter nightmare”.
He added: “Trying to balance Twitter, Tesla, and SpaceX as CEOs (is) an impossible task that needed to change.”
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