It was one of the biggest trending topics on social media, with users creating hilarious memes and other brands getting involved in the buzz around the pint-sized electric vehicle. And it made a welcome return at the start of the semi-final clash between Italy and Spain when it brought the ball out to the centre circle at Wembley. Within minutes ‘THE CAR IS BACK’ was one of the top trending topics on Twitter as viewers posted about the diminutive electric car.
One user joked: “The car is back, they might as well end the game now it can’t get any better.”
Another described it as ‘the best thing about these Euros’, while others posted memes from The Office, Simpsons, and Sesame Street to celebrate its return.
And the electric Volkswagen, which has its own verified Twitter account @TinyFootballCar, may roll across Wembley’s hallowed turf once again before the end of the tournament. Fans are being asked to stay tuned for further news.
Sarah Cox, head of marketing at Volkswagen, said: “Football fever has gripped the whole of Europe thanks to UEFA EURO 2020, with millions following the ongoing drama and action.
“And even with some of the most famous names in the game taking to the pitch over the past few weeks, one of the more unlikely stars of the show has turned out to be our very own matchball-delivering ID.4.
“This diminutive and cute remote-control character – our very smallest EV – has won many fans, and even now has its own dedicated Twitter page.
“It’s been great fun seeing it in action, and making people smile. Look out to see if it reappears at the last two games at Wembley.”
Volkswagen is one of the key sponsors of the Euros – as it continues to promote its all-electric models, the ID.3 and ID.4