Prince Harry and Meghan Markle are “not learning” from their past PR “errors”, according to a PR expert. Edward Coram-James, chief executive of SEO specialists Go Up, discussed the Sussexes decision-making after the plan for Harry, 38, to attend the King’s Coronation solo emeged. Meghan, 41, will remain in California with the couple’s two children, Archie and Lilibet during the occasion in May.
Coram-James told Express.co.uk: “The decision for Harry to attend the coronation, but Meghan to stay away, is an example of the Duke and Duchess of Sussex not learning from their previous PR [and] reputation management errors.
“One of the core tenants of good PR and crisis comms is to find a message and stick to it, but also to be able to pivot if necessary.”
The expert added: “The Duke and Duchess have not had a consistent message.
“On the one hand, they have been attacking the institution of royalty.
READ MORE: Meghan Markle ‘planning and regrouping’ after ‘vanishing into thin air’
“Yet, on the other hand, they are still styling themselves with their Royal titles, and using these titles front and centre of their publicity/marketing campaigns as well as their own personal networking in California.”
“In reputation management and crisis comms, it is incredibly important to appear consistent with your values.
“The apparent contradictions, although perhaps explainable, are not doing the Sussexes any favours in the court of public opinion.
“The same applies to the coronation. The decision for Harry to attend, but Meghan not to attend, is an extension of the typical one foot in, one foot out approach that the Sussexes have been employing to disastrous effect.”
READ MORE: Meghan decision ‘disrespectful’ to King after Charles walked her down the aisle
The couple’s decision regarding the Coronation came a week after the apparent deadline for invite replies.
End of play on April 3 was the reported cut-off date, with the Sussexes making their decision nine days later – on April 12.
Harry’s solo trip to the UK is his second this year.
Last month, the Duke travelled back across the pond to attend a hearing at London’s High Court.
He was one of the high-profile individuals bringing claims against Associated Newspapers (ANL), accusing the publisher of illegal information gathering.
Sir Elton John and Jodie Frost are two other well-known profiles involved.
ANL, publisher of the Mail titles, vehemently denies all of the allegations.