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Newcastle named as UK city with the best overall 'vibe', according to Brits

NewsNewcastle named as UK city with the best overall 'vibe', according to Brits

Wey aye, man! Newcastle has been voted the best city in the UK for its food, fashion, and nightlife, according to research. A quirky survey asked 2,000 residents in the UK’s largest cities to rate the different “vibes” in their area, such as sense of style, music, and food.

Newcastle scored highest for seven out of the nine vibes in total – including being the most welcoming city, and having the best pub scene.

Stoke on Trent however, didn’t do so well, coming bottom across six of the nine categories.

The Staffordshire city was voted as having the lowest vibe overall, coming bottom for its nightlife, food, and music.

The study was commissioned by global tech brand HONOR, to mark the launch of its new HONOR 90 smartphone series – which is all about helping users celebrate individuality, and encouraging them to Share Their Vibe with the world.

CEO, Bond Zhang, said: “Newcastle truly has vibes worth sharing, and it’s clear why. A city with a positive and inviting atmosphere becomes a beacon of hope and inspiration, fostering a sense of belonging and unity among its people.

“A good vibe not only enhances the quality of life for residents, but also entices tourists and businesses, leading to economic growth and cultural exchange.

“Not only that, a great city vibe goes hand in hand with individuality – something we celebrate with our latest HONOR 90.”

Liverpool was the only other city to score highly, coming top as the best place to go if you want to watch a good game of sports, and also for its music.

Stoke wasn’t the only city to score low, however, as London was found to be the least welcoming city – while Belfast scored poorly for its sports teams and games.

It was found that 84 percent enjoy living in or near a city, with the main reasons being because of their good shops (38 percent), good restaurants (36 percent), and there’s always something to do (33 percent).

And 67 percent would recommend the city they live in to a friend or loved one who is looking for somewhere new to live.

Given the chance to describe the overall vibe in their city, 41 percent said it was lively and exciting, while 15 percent described it as chilled and easy-going.

Friendly people (55 percent), clean streets (53 percent), and green spaces (51 percent), came out as the most popular features a city should have.

And a variety of restaurants (45 percent), good air quality (44 percent), and a good sense of community (41 percent) also made the list.

Of those who took part in the study, by OnePoll.com, 57 percent base their decision on where to live on how likely it is that they’ll be able to be themselves there.

Bond Zhang, for HONOR, added: “There is nothing worse than living in a place where you feel like you don’t belong – so finding a city that suits your personality is so important.

“Embracing who you truly are allows you to express your unique personality, interests, and values.

“The importance of a city having a good vibe cannot be overstated, for it is the beating heart that fuels its success, and makes it a place truly worth calling home.”

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